Most Business Coaches are not Therapists
The internet is full of people who claim that they can help you build your technology or your business. Most of these business coaches are not therapists. They emphasize sales funnels and social media. Their advice won't work for you! Let me tell you why.
A typical sales funnel doesn't work for therapists:
- Our actual clients are often children, the disadvantaged, the injured, the illiterate and so on. They will be leads but they will never progress down a sales funnel and become paying clients.
- Instead, we have third party payers who provide the funding for our services. Most of them never explore our website so they don't enter our contact database as leads.
- Therapy isn't a one-time purchase. With organized case management, accountability and financial tracking, you can keep clients for years.
Social media can get you in trouble:
- Clinical professionals are bound by privacy protection laws.
- You can't use testimonials that reveal the identity of your clients.
- You have to know where your data is stored.