Qualifying leads helps therapists find the right clients.
If a visitor to your website provides their contact information, that person becomes a lead. Qualifying leads is a marketing phrase that refers to using a screening procedure to eliminate all the wrong leads and only keep the right ones. If you want clients who are interested in asynchronous therapy, it's important to explain your service model on your website. Don't confuse the public. Use common language to explain your services. Try using online service delivery.
Q: What if my prospects are not aware of the benefits of asynchronous therapy? What if they want face to face services?
In your marketing, explain the benefits of your approach:
Safety: During a health crisis, online service delivery is a safe option.
Flexible scheduling: People with busy or complicated schedules can still get therapy.
Expertise: Clients can get expert help which is not available locally. Less experienced members of the intervention team can be mentored.
Access: People in remote locations can be well supported. People who don’t drive can access therapy.
Efficiency: Sessions will take place consistently. None of the funding is wasted on travel costs.
I teach private practice therapists how to manage their own website, marketing and curriculum using the AttractWell platform. You can create a page on your website with frequently asked questions about your service model. You could write a short blog post for each of the benefits of your online services. If you create this type of content for your website, people searching for asynchronous therapy will find your website. In other words, you can use inbound marketing to pull ideal leads toward your business.
Q: Is asynchronous therapy a good option in all cases?
No. Some people don’t meet the three basic requirements for asynchronous therapy:
- A strong high-speed Internet connection.
- A computer or tablet with a webcam.
- Computer skills or a reliable helper with the necessary skills
Offer a screening consult by webcam to probe for these three prerequisites. If people experience problems during the initial consult, they immediately become aware of the limitations and they make some decisions.
If you are wasting a lot of time trying to find clients who are a good fit for asynchronous therapy, consider changing your marketing. You should have some way to direct people to other services so that you don’t collect inappropriate referrals.
All your communication with leads, referral sources and prospects should be consistent and clear so that you don’t collect inappropriate referrals.
Free 30-Minute Workshop for Private Practice Therapists!
- Discover the three biggest website mistakes made by private practice therapists
- Walk away with an understanding of the changes you need to make to your website
- Feel confident about being an entrepreneur, finally having a vision for a strategic website that will help you build your therapy practice
"After this workshop, I finally started thinking about the FUNCTION of my website, not just the look."
More of...
- Referrals
- Confidence
- Ease & Balance
Less of...
- Inefficiency
- Frustration
- Low Income
